Our Cookie Policy

Learn how we use cookies to enhance your experience on our website.

What Are Cookies?

As is common practice with almost all professional websites, this site uses cookies. Cookies are small data files that are placed on your computer or mobile device when you visit a website. They are widely used by website owners to make their websites work, or work more efficiently, as well as to provide reporting information.

A close-up illustration of small digital data packets representing cookies.

3. How We Use Cookies

We use cookies for several reasons. Unfortunately, in most cases, there are no industry standard options for disabling cookies without completely disabling the functionality and features they add to this site. It is recommended that you leave on all cookies if you are not sure whether you need them or not in case they are used to provide a service that you use.

How to Manage Your Cookie Preferences

You can prevent the setting of cookies by adjusting the settings on your browser (see your browser Help for how to do this). Be aware that disabling cookies will likely result in the disabling of certain functionality and features of this site. Therefore, it is recommended that you do not disable cookies.

You can learn more about managing cookies through your browser's help documentation.

The Cookies We Use

This site uses cookies to provide you with the best user experience possible. The cookies set by us are called "first-party cookies". Strictly Necessary cookies are essential for the website to function properly and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will then not work. These cookies do not store any personally identifiable information.

Strictly Necessary Cookies

  • Session Cookies: Used to maintain your logged-in state or shopping cart contents. These are temporary and deleted when you close your browser.
  • Preference Cookies: Used to remember your settings, such as language preferences or dark mode settings.

Performance Cookies (Analytical Cookies)

These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies, we will not know when you have visited our site, and will not be able to monitor its performance.

  • Google Analytics: Collects anonymous usage data to help us understand user behavior and improve the website.

Marketing Cookies (Targeting Cookies)

These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. If you do not allow these cookies, you will experience less targeted advertising.

  • Third-party advertising services: Used to show you relevant advertisements based on your browsing history.

More Information

Hopefully, the ways we use cookies have been clarified. If there is something that you are not sure whether you need or not it is generally safer to leave cookies enabled in case it does interact with one of the features you use on our site. For more detailed information or if you have questions not covered here, please contact us:

Email: privacy@goghlegacy.org

Phone: +31 984627446

Mailing Address:

Van Gogh Museum Operations LLC
10 Museum Street
Amsterdam, 1012 AB
The Netherlands